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How to Grow SMS (Text) Marketing List on Your Site (5 Ways)

Optinmonster

The good news is, you already have a great way to grow your SMS marketing: your website! With more users than ever on mobile devices, it’s easy to convert website visitors into SMS subscribers. The other tool you need is an SMS marketing platform. You can offer a free video training as an optin for your text marketing list.

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What Is Good Customer Service?

Salesforce Marketing Cloud

Our research found that 88% of customers say good customer service makes them more likely to purchase again. It takes well-trained agents with the right customer service skills. And it takes supportive, smart technology — specifically an omnichannel CRM , plus connected data , artificial intelligence (AI) and automation.

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CRM Strategy: Why You Need One and How to Develop It

Hubspot

Thankfully, there’s something called CRM or Customer Relationship Management. A Refresher on CRMs. A CRM is a customizable technology that allows you to keep track of all of your customer’s interactions with your business, from the first time they visit your website to the last time they made a purchase.

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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

I am trained with MarTech content. Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. no purchase in the last 6 months). Here’s something somebody asked me!

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What is marketing automation and how can it help B2B marketers?

Martech

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Predictive analytics.

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This Month in Email: A Recap of Email Marketing News in April 2023

Litmus

AutoGPT will soon disrupt your CRM system, says to Forbes. A former editor of Protocol purchases a part of the company’s email list to launch a news site. Constant Contact launches AI-powered email and SMS marketing content generator. OpenAI confirms the company isn’t training GPT-5 and won’t be for some time.

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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Omnichannel routing : Route questions from any channel — email, SMS, and social media — to the right agent for the most efficient resolution based on skill set, availability, and capacity. Show me how