article thumbnail

25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52
article thumbnail

Deliver a Better Buying Experience With CRM-Powered Payments

Hubspot

We understand that can be especially painful for smaller businesses that want to create a great online buying experience, but simply don’t have the time and resources to make that happen. When you’re dealing with paper checks and in-person sales processes, there are manual steps that a team has to take to keep their records up to date.

CRM 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Do they like longer downloadable resources they can read at their leisure? You can automate the referral program using a tool like Xoxoday Plum , right from your CRM. Can be instantly accessed.

article thumbnail

MDF Funds & How to Use Them

The Point

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. For others, it might be a lack of marketing resources. Why are channel partners leaving so much money on the table? Or an ad on LinkedIn.

article thumbnail

Content Marketing Tactics to Overcome ABM Hurdles

ClearVoice

You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Factors like sales enablement and CRM work behind the scenes, carving a clear path to winning highly valuable accounts. Engagement and Conversion Issues Don’t rely on generic conversion funnels.

article thumbnail

Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

From product development to marketing campaigns, data-driven insights enable businesses to allocate resources effectively and make decisions that are more likely to yield positive outcomes. Customer-centricity is the secret sauce that can transform a growth strategy from planning on paper to a vibrant and thriving business reality.

article thumbnail

How to Build a B2B Sales Funnel That Rakes in Dream Customers

Zoominfo

Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. Once your prospects show interest in your product, it’s imperative to give them resources to guide their decision. Clean up your CRM.