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Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator

Lead Liaison

Older event lead capture methods include renting apps and scanners from the organizer, collecting business cards, manually completing online forms, and taking notes on paper. These generic forms of lead capture typically only capture a limited amount of data, making it challenging to get a complete picture of each lead.

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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

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Demand Gen vs. CRM Paper Now Available

Customer Experience Matrix

Over the weekend I completed "Demand Generation vs. Customer Relationship Management", the third in my trio of papers explaining where demand generation systems fit into the larger world of customer management software. Like the other two, they are available at the Raab Guide to Demand Generation Systems Web site [link].

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CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.

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The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game

ClickZ

In our day-to-day lives, we expect our Amazon Prime histories to contain a complete record of everything we’ve ever bought and provide recommendations of things we might like to buy in the future. But let’s take sales for example — imagine if a CRM were able to offer sales teams a complete, cohesive overview of the customer.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

If you’re not already using a marketing automation system, what will make you consider investing in email marketing automation tools ? Since campaigns run using email marketing software are completely measurable, you can quickly evaluate the performance of different campaigns. CRM integration. Continuous improvement.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide.