chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic. It represents 19.4% of LinkedIn’s total revenue. Actually, yes.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Vidyard

SEPTEMBER 5, 2017

It can be a strategic driver of value across your entire business. But even if you have the best video content, failing to choose a video platform that’s suited to your business goals will mean that the value of video remains locked away. First up, our traditional video hosting solutions like YouTube and Vimeo.

Marketing Automation Services 69

Marketing Automation Services Video Marketing Enterprise Management Marketing Management 69

Outgrow

JUNE 1, 2022

Youtube Embed: [link] htt. But what exactly is a landing page and how to create one for your business? . In this blog, we’ll talk about everything you need to know about landing pages. We will also discuss some amazing landing page ideas that you’ll want to copy in 2022! So, without further ado, let’s dive right in! What Is a Landing Page?

Landing Pages 52

Landing Pages Outgrow Business Enterprise Management 52

Single Grain

JULY 14, 2020

As Rahul Varshneya puts it: “The buyer’s journey and the marketing funnel for SaaS are different from conventional businesses because the target audience for which the SaaS offering holds value (and thus makes them likely candidates for closing sales) is very limited, which makes reaching out to them a challenge. What Is SaaS?

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. The Top B2B Lead Generation Strategies.

Lead Ranking 357

Lead Ranking Lead Generation Paid Content Lead Scoring 357

Hubspot

FEBRUARY 5, 2020

So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. Start-ups tend to lead the way when it comes to sharing. Everything from how we drive awareness and convert leads to how we think about our talent and our tech stack is outlined below.

Enterprise Management 97

Enterprise Management Hubspot Lead Ranking Sales Management 97

Hubspot

SEPTEMBER 17, 2018

Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Optinmonster

FEBRUARY 17, 2020

You still need to build trust, add value to your readers’ lives, and provide excellent content. Plus, the people on your email list aren’t cold leads. So if you have affiliate links, but you’re limiting their placement to blogs and YouTube descriptions, you’re missing out on some major earning potential. Let’s get started!

Email Marketing 91

Email Marketing Campaigns Work Management Marketing Management 91

Optinmonster

NOVEMBER 15, 2022

Are you looking for lead magnet ideas but need help coming up with a few that your audience would want? Lead magnets are the cornerstone to improving your conversion rates. Whether it be a discount or an eBook, your lead magnet can be the deciding factor in how many new leads you attract. What Is a Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Ranking Lead Scoring 145

KEO Marketing

JANUARY 27, 2015

Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Convince & Convert

AUGUST 3, 2010

Google has made a couple of dollars by reading and ranking Web pages. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Google has made a couple of dollars by reading and ranking Web pages. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Optinmonster

AUGUST 27, 2023

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Down the road, that means more leads and sales. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool. And nobody wants to miss out on getting more leads, right?

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Single Grain

NOVEMBER 8, 2019

Finding the right content to answer the customer’s questions, nurture their opinion of and relationship with you, and ultimately convert leads into paying customers is hard. In this framework, every piece of content you create is an opportunity to bring a new lead closer to a sale or to inspire an existing customer to take action.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Vidyard

SEPTEMBER 23, 2021

Innovators Leading the Charge With Video Trends 2. Innovators Leading the Charge With Video Trends 3. Innovators Leading the Charge With Video Trends 4. Innovators Leading the Charge With Video Trends 4. Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 Step #2: Open YouTube Studio 3.3

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65