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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

InsideView recently published its “Unlocking Revenue Performance in the New Normal” eBook, and research suggested that most marketing and sales professionals (54%) believe that marketing and sales operations will merge into one revenue operations team within the next year.

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10 Best Account-Based Selling Tools

SalesIntel

ABS is a B2B sales model that identifies which organizations are ready and likely to buy using an account-based approach rather than a lead-based or contact-based strategy. You may also easily integrate LinkedIn Sales Navigator with your CRM and sync all prospect information. InsideView. SalesIntel. Get Started.

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Open season on CRMs?: Friday’s Daily Brief

Martech

Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs. But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Is CRM still important to you?

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What Is an Account Based Marketing (ABM) App, Anyway?

InsideView

InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . InsideView received impressive scores for both its ability to execute along with its solid product strategy. . Where InsideView fits in. This is why you bring technology into the picture. . The ABM process .

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. Results appear as lists in a CRM interface or as scores on a marketing databaset. User interface is a second differentiator. Is SalesPredict right for you?

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FORCAS’ Next-Gen Scenario-based Account Analytics Platform Unveiled

Valasys

The next-generation analytics platform leveraging the “Scenario-Based- Analytics” will target a wide array of customers from the global SaaS companies to the giant Japanese organizations across the globe. InsideView & Kyndi will supplement the endeavors of FORCAS as the first partner & test user respectively. About Kyndi.

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7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

Consider many sources of contact data, including: Your existing data – currently living in your CRM, Marketing Automation, or ERP systems. List-building partners – an easy way to supplement your data and add it to your contact profiles in your CRM. InsideView. Where can you find contacts and enrich your existing database?