small-business press-room 
Oktopost
JULY 30, 2020
Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. . Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale. What are webinars? Why use webinars in 2021?
QuanticMind
AUGUST 17, 2023
Now, as those groundbreaking programs mature and their outcomes come into view, more brand advertisers are peering over with interest and beginning to question whether they, too, should take control of their own programmatic business. Then there is the matter of cost efficiencies through better campaign execution.
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Unbounce
DECEMBER 10, 2019
If instead, you invest some time developing ‘always-on’ campaigns , you can drive consistent growth in a much more efficient, scalable way. With more sections on the page, you have room to expand about what sets your offering apart from competitors and the value you deliver. Turns out, there is a better way. Why should you build one?
B2BMarketing.net
FEBRUARY 8, 2024
It speaks to planning, reviewing and managing the big picture and the small details, equally and at once, on a daily basis. How basic, and yet, how easily glossed over or missed is it, due typically to more pressing project or team demands? CMOs make tons of decisions daily, large and small. Not easy, but oh, how necessary.
NetLine
AUGUST 9, 2023
Cookies are small pieces of text sent to your browser by a website you visit. Using the same ad for both audiences is an elegant solution that intuitively connects your value prop with the pressing job users need to solve. An option that has gained traction in combining privacy and data-rich insights is adopting data-clean rooms.
MKT1
DECEMBER 12, 2023
Understanding the 4 high-level ways to drive growth Analyzing and understanding the 3 marketing strategy drivers (your inputs) Identifying and making room for big bets Part 2: What are the best channels for your startup? And where there’s gray, there’s room for error. Tier 2 campaigns: These are medium-sized campaigns.
MKT1
NOVEMBER 16, 2023
Stack ranking the 4 high-level ways to drive growth Analyzing and understanding the 3 marketing strategy drivers (your inputs) Identifying and making room for big bets Part 2: What the best channels for your startup? Maybe you’re doing a small test spend on a new paid channel like LinkedIn ads.
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