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When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.

Velocity Partners

But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast. When simplification gets boring The first thing you might want to do when consolidating your messaging is to find the common denominator that links your platform and point solutions together.

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Top 10 Ways B2B CRM Strategies Assist Marketing & Sales

Valasys

In a fiercely competitive & ever-evolving B2B landscape, marketers must optimize their B2B CRM strategies to better interpret the complex nature of customers’ psychologies to optimize their marketing & sales endeavors. How Integrated & Optimized B2B CRM Strategies Benefits Businesses.

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We’ve Seen a 117% Increase in Small and Medium-Sized Businesses Researching AI Solutions. Here’s Why Marketers Need to Capture Their Attention

Madison Logic

The rise of accessible artificial intelligence (AI) solutions has revolutionized how we work. As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation.

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How to Leverage Intent Data to Drive More Business

NetLine

Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

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The 2019 Video in Business Award Winners

Vidyard

The four finalists showcased a wide range of approaches to creative B2B storytelling. They use Vidyard as a video hosting and analytics solution to track viewer engagement data within their marketing automation platform and to report on video return on investment (ROI) through their customer relationship management (CRM) system of record.

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How to Sell Your Boss on a CRM Purchase

GreenRope

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Sales leaders looking to boost sales with an investment in CRM software face a challenge.

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How to Sell Your Boss on a CRM Purchase

GreenRope

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Sales leaders looking to boost sales with an investment in CRM software face a challenge.