When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Velocity Partners
NOVEMBER 29, 2023
It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. Say you are a company who primarily sells a CRM platform, but also has a cybersecurity module. ” Sure, it sounds promising, but it’s extremely generic.
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