Remove CRM Remove De-duplication Remove Purchase Remove Segmentation
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What’s New with Albacross in April

Albacross

Now, you can build Segments based on technology insights from HG Insights, the global leader in technographic intelligence. The new feature reveals the IT products that your prospects are purchasing, how they’re using them, and for how long. The new record matching mechanism eliminates duplicates and ensures data accuracy.

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27 RevOps best practices for driving revenue growth

Rev

CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points. Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience.

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The Best Marketo Add-Ons for SMB

SmartBug Media

Sales Insights helps your sales team see Marketo data without leaving your CRM. De-duplicate your leads. If the same person is recorded in your CRM multiple times, Marketo will score those records separately. ABM pulls account information from your CRM into Marketo. Sales Insights.

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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Purchase history.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

.  These technologies included a marketing automation platform and a CRM system.     They went onto say that they had purchased the automation technology several years ago, but they only used it to send out survey links to customers. .   They used an entirely different system to send emails.  

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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. Just like duplicate records exist in various places within your database, multiple versions of the same data elements can exist across different records in your system.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Uniqueness : Are there duplicate records? Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. How Do You Measure Data Quality? Can records be combined?