Televerde

SEPTEMBER 11, 2019

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. Be sure to integrate the contacts in your CRM into your shiny new technology.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. But don’t stop there.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Hubspot

JULY 27, 2023

Among others, solutions like ChatSpot allow sales reps to automatically set up new CRM profiles, create new lead segments, generate data from reports, and even send follow-up messages on their behalf. It lets you import data from a third party directly into your CRM. Keep your CRM organized and up-to-date.

Marketing AI 47

Marketing AI Lead Ranking Budget Programs Work Management 47

Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Here are 5 ways to keep your database clean and in compliance.

De-duplication 48

De-duplication Thought Leadership Marketing Automation Services Contact Marketing 48

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Make sure existing customers’ clicks on email campaigns and content are incorporated into CRM.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.     During my time with them, it soon became apparent that their CRM system was not faring much better either.    With marketing automation and CRM, it’s not any different.  Nothing could be more false.  

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

ANNUITAS

OCTOBER 6, 2010

Also, be sure to track buyers’ interaction with each content segment. As the planning continued we started to segment the data and found that there was a major data problem in their system. To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Zoominfo

NOVEMBER 16, 2021

The ZoomInfo integration provides HubSpot CRM users with the real-time data they need to get their jobs done, regardless of the data’s original source. Enable hyper-targeted segmentation efforts in marketing, sales, and advertising campaigns. That’s where technology like the ZoomInfo Inbound Enrich integration with HubSpot comes in.

Zoominfo 130

Zoominfo Hubspot De-duplication Lead Scoring 130

Zoominfo

APRIL 27, 2022

Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. Just like duplicate records exist in various places within your database, multiple versions of the same data elements can exist across different records in your system.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Heinz Marketing

AUGUST 5, 2021

I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. ABM Orchestration Platforms.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). How Do You Measure Data Quality? Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

6sense

DECEMBER 10, 2021

It had to tighten its segmentation from “casting a wide net” to “using a fish finder” . And it wanted to pivot its campaigns away from a “MQLs via email nurture” approach toward an integrated, micro-segments approach. Ultra-Successful Segmentation. Segmenting and building journeys based on unique keyword clusters.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). How do you measure data quality? Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

seo.co

NOVEMBER 5, 2021

With features like targeting, segmentation, automatically triggered emails, API integration with just about everything, full subscriber analytics, and social media integration, MailChimp has everything I want (plus, there’s just something about that monkey). Copyscape is the industry standard for duplicate content checking across the Web.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

With features like targeting, segmentation, automatically triggered emails, API integration with just about everything, full subscriber analytics, and social media integration, MailChimp has everything I want (plus, there’s just something about that monkey). Copyscape is the industry standard for duplicate content checking across the Web.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Content4Demand

SEPTEMBER 8, 2021

That data comes from firmographic and technographic account data from internal systems and third-party sources, buyer intent data from first- and third-party websites, account and opportunity data from CRM and MAP, and digital ad campaign metrics like accounts reached and results.

Intent Data 84

Intent Data Intent Content De-duplication 84

Adobe Experience Cloud Blog

MARCH 26, 2015

If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. A clean database can help you properly segment, target, and track your programs. Dirty data can be a huge problem for your marketing effectiveness. Plus, you can append the data you already have.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48

Martech Advisor

OCTOBER 15, 2019

The focus has shifted from anonymous persona-based personalization to Personally Identifiable Information (PII) driven ‘segment of one’ personalization, especially with AIdriven technology that is able to customize on the fly. CRM systems store data only if the user has communicated with the brand.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84