Lenny's Newsletter
SEPTEMBER 5, 2023
” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.
Martech
OCTOBER 23, 2023
For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products. This is also the time to engage with your audience and create meaningful emotional connections.
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Martech Advisor
JANUARY 6, 2020
TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. All of these trends point towards more personalized, data driven videos that not only drive alpha performance in the short term, but invaluable brand intelligence for the long haul.
SendX
NOVEMBER 8, 2019
Segment your email lists Personalization is key in today’s super-tailored content landscape. Segmentation allows personalization of emails without the severe time drain of individual personalization. Segment your lists into smaller lists. There are infinite ways to segment email lists, but some popular examples include: a.
Webbiquity
JUNE 6, 2011
Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. David has published 15 books and his latest is Brand Relevance.
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