CPO Relevance Segmentation Television marketing 
Martech
OCTOBER 23, 2023
At the time, most of their dollars went into linear television and radio since digital options weren’t available, but even today, linear can still drive increased engagement during a slowdown. Each recession reflects similar consumer behavior: people go out less, spend more time at home and tend to watch more television.
Webbiquity
JUNE 6, 2011
Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. David has published 15 books and his latest is Brand Relevance.
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