Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. Art by Natalie Harney. Let’s jump right into it. That’s why they work. In B2B, it always starts with hand-to-hand combat. Also, major shoutouts for First Round Capital. For your first set of customers, trust is the key. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech

OCTOBER 23, 2023

For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products. Storytelling, brand values and community building can be strong strategies.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

SendX

NOVEMBER 8, 2019

Every year, the lightbulb community flocks to LightBulbCon , the industry’s must-attend networking event. Segment your email lists Personalization is key in today’s super-tailored content landscape. Segmentation allows personalization of emails without the severe time drain of individual personalization. By job title b.

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Webbiquity

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100