Remove Cost per Acquisition Remove CPO Remove Relevance Remove Segmentation
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How brands should react to market slowdowns

Martech

For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products. This is also the time to engage with your audience and create meaningful emotional connections.