How to choose third-party data segments based on your campaign’s goals
Choozle
APRIL 20, 2021
Third-party audience data enables you to reach users based on their interests, purchase habits, demographics, and much more. For example, an auto dealership may realize only 10 percent of people are shopping for a car at any given time so should aim for a segment size of around 30MM. CPM: $1 – $3. CPM: $1.03.
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