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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. (to

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May refer to paid search or other CPC priced media programs. CPC : Cost per Click. An approach and technology solution to managing communications with customers and prospects. Salesforce.com. Activity intended to improve organic search rankings. PPC : Pay Per Click. SMM : Social Media Marketing. PURL : Personalized URL.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

That’s 10 potential prospects you could keep warm or lukewarm as you kind of market them through or bring them through or nurture them through your sales cycle. But if they are searching for a non-branded term, just a generic keyword that then brings at prospect to your brand for the first time. That’s going to be the top.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. The four criteria sales reps use to qualify prospects. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. CPC: Cost-per-Click (See PPC). B2C: Business-to-Consumer.