CPA, CPC and Salesforce.com - B2B Marketing Zone

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

May refer to paid search or other CPC priced media programs. CPC : Cost per Click. CPA : Cost per Action. Salesforce.com. Activity intended to improve organic search rankings. PPC : Pay Per Click. SMM : Social Media Marketing. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate.

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Paid Content Lead Ranking Cost Per Click Cost per Lead

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. B2B: Business-to-Business. Companies that sell to other businesses.

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B2B Marketing Zone

42 B2B Marketing Acronyms and Abbreviations

60 Marketing Acronyms Every Industry Pro Should Know

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