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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. This session kicked off with a general description of what is search marketing, search engine optimization and PPC. .

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. It's advanced tool also integrates with Salesforce.com SurveyMonkey.com : SurveyMonkey also provides a free basic survey tool which is limited to a total of 10 questions and 100 responses per survey.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. Ben Herman:] The benefits of PPC and marketing automation includes covering the basics. In this case, this is PPC from Google, the internet service provider. We also get the CPC or cost-per-click from an AdWords. Presenters.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. CPC : Cost per Click. Salesforce.com. Activity intended to improve organic search rankings. SMM : Social Media Marketing. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. SFA : Sales Force Automation.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CPC: Cost-per-Click (See PPC). PPC: Pay-per-Click. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time. B2B: Business-to-Business. PV: Page View.