Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique
QuanticMind
MAY 28, 2019
Let’s cut right to the chase: there are various PPC bidding optimization techniques and practices floating around, but portfolio bidding is probably the right one to use, provided you have a large program. Two, it executes in a way that optimizes toward (and hopefully achieves) your goal in aggregate across the group.
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