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Programmatic Advertising Glossary & Brief History

Digilant

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. And what did Google do to combat this?

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When Did Programmatic Advertising Start: A History Lesson

Rev

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network.

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Automating PPC with the New Google Ads

QuanticMind

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Automate PPC Campaigns Across Google Properties with Smart Campaigns.

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What is Programmatic Digital Advertising?

Digilant

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. And what did Google do to combat this?

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

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Want to Insert Ads Into Your iPad-Enabled, HTML5 Videos? There’s a Service for That

readwrite

That last feature is incredibly easy-to-use thanks to an integrated Google map. There’s also DoubleClick integration for those who use it. A few of mDialog’s features, including CPC and interactive overlays have yet to arrive. Drop a pushpin, set the radius in miles. Others are sure to follow.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

You can create a pixel manually or through either one of TikTok’s partners: Google Tag Manager and Shopify. Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Description Length : Between 12-100 characters.