Digilant

OCTOBER 4, 2023

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). .

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. For the purposes of automating PPC campaigns, the infusion of Adwords with machine learning is of the most interest.

PPC 40

PPC Ads Google Automation 40

NuSpark Consulting

MARCH 9, 2013

For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. For dimension, the top level measure is source/medium.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

readwrite

APRIL 7, 2010

There’s also DoubleClick integration for those who use it. A few of mDialog’s features, including CPC and interactive overlays have yet to arrive. That last feature is incredibly easy-to-use thanks to an integrated Google map. Drop a pushpin, set the radius in miles. Others are sure to follow.

Paid Search Agency 40

Paid Search Agency Work Management Video Marketing Service 40

Single Grain

JULY 16, 2021

Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. Description Length : Between 12-100 characters.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133