How the Evolution of Google Phrase Match Will Influence the PPC Trends in 2021
Valasys
JUNE 24, 2021
With the changes being made in the Google phrase match the match types in 2021 can be defined as follows: Exact match: An ad is displayed when the query has the same meaning as the keyword. Phrase match: An ad is displayed when the query includes the same meaning as the keyword.
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