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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Categories include location, gender, age, language, education, ethnic affinity, generation, household composition, life events, politics, relationship status, parental status, and work. Categories include digital activities, expats, travel, mobile device users, and events. Twitter’s ad platform is not as advanced as Facebook.

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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. It does not exclusively depend on the top of page bid option in Google Ads, you may also want to consider quality score, CTR and conversion rate. The ideal conversion rate for B2B businesses is 9-10%, sometimes it can be more.

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How to Define & Measure Social KPIs – Part -1

Valasys

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. It is an excellent platform for tracking Click-Through-Rates (CTRs) on content from any device or medium. Besides serving as a tool for link shortening, Bit.ly

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What Are Marketing KPIs?

ClearVoice

CPM for brand awareness ads, CPC (cost per click) and CTR (how many visitors to an influencer’s page clicked through to the company page) to learn more about a product? marketing-qualified leads) Did they sign up for an event to learn more about a product? Metrics are the values — the numbers, the results of equations.

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How to Define & Measure Social KPIs – Part 4

Valasys

In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram. CTR is a metric that can be directly correlated with the increased number of conversions through the LinkedIn ad campaigns.