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Understanding the Ins and Outs of Google Ad Extensions

SmartBug Media

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). Control your CPC cost. As you may guess, a higher Ad Rank typically results in a low overall CPC cost per auction. Automated Extensions.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed.

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The Paid Marketing Metrics You Must Measure

Adobe Experience Cloud Blog

CPC: The average cost-per-click across a campaign. Use your CRM to track leads back to your campaigns. As your quality score increases your overall CPC decreases, allowing you to generate more bang for your buck. A higher position in the SERPs. Discounted CPC as Ad Rank improves. Optimize AdWords quality score.

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Good for Google in terms of monetizing search engine results pages (SERPs), but sometimes bad for the advertiser.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. For example, if you bid on “free crm software”, your ad could only show up for “crm software” and “adobe software.”

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

When viewing ads on search engine results pages, or SERPs, users will often click on an ad with absolutely no inclination to fill out a form, buy a product, or ask for a quote – whatever goal your ad was targeting. If a keyword has a calculated average higher than the average CPC, it’s highly valuable.

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Average CPC: The average cost per click paid for the clicks received. Average position: Where your ads appeared on the search engine results page (SERP.) Auto-tagging: Enabling this feature is necessary to import conversion data into Analytics or a third-party analytics platform, for example, your CRM.

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