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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). For instance, check out the ad that came up in my search for “hair plugs”. Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad.

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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. CPC is determined by factoring in your maximum CPC and your Quality Score. A CTR that appears adequate out of the 6th position may actually be great compared to the field.

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Why we care about adtech: The complete guide

Martech

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. AdWords functions on a CPC model. This ultimately yields higher CPMs. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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The Remarketing Guide for Dummies

Outbrain

Or have you ever visited a webstore, added items to your cart, but didn’t check out? If you are new to remarketing or you want to try it out for your business, we‘ve put together the ultimate beginner’s guide covering all the basics of the “what, how, why, where and when” of remarketing. Congratulations, you were “retargeted.”.

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Growing your business in a world without Google

Biznology

If their next algorithm update—or a future regulatory-mandated change—knocked you out of their index, would your business survive? Continue to grow your opt-in contact list. Find out how your customers want to be contacted and use those tools to communicate. Everyone knows display advertising doesn't work, right?

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

If posts by a company are being frequently reported or hidden by the audiences, LinkedIn algorithms will filter such posts out of the news feed of the prospects. In contrast, if the posts are reported or hidden, LinkedIn can remove the post from the feed altogether or can display it less frequently.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Account-based advertising displays ads exclusively to specific job titles at your target accounts. These ad units can include static graphics, videos, and/or interactive rich media, and are displayed as long “banners” on web pages or in applications. What is Account-Based Advertising? What is a Banner Ad?