B2B Memes

OCTOBER 9, 2012

That, of course is easier said than done. This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

That, of course is easier said than done. This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

MARCH 2, 2011

Though there has been plenty of lip service by the sales, marketing, and circulation types that largely dominate trade publishing, their real interest and belief in content has all too often been minimal. Content, of course. But now that advertisers no longer need publishers for distribution, what’s left to offer them?

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

JULY 22, 2011

They’ve got it wrong, of course. But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel? But we should not be too quick to dismiss their reactions. They may be on to something.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

NOVEMBER 29, 2011

To put it hyperbolically, I was looking for truth, they were looking for sales. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. So I got into PR for awhile and then migrated to sales and then marketing.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JANUARY 31, 2012

Multiple sales and distribution channels might be overkill. And, of course, my potential readers have to decide which of three venues to purchase it from. What you lose in potential sales and exposure—probably not much—you’ll gain back many times over in simplicity.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

SEPTEMBER 30, 2011

In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. To the editor, this was a clear case of sales priorities trumping editorial quality. As an editor myself, my instinct is to say that those sales people just don’t have the brains and creativity to sell good content.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100