BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

Sword and the Script | B2B

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring. This is not to say this sort of quantum blogger outreach is easy.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

SmartBug Media

AUGUST 22, 2019

The devil was always in the details, of course, but the job was much easier than the banking and engineering stories I was trying to tell just a few years earlier and many of the B2B stories I tell for clients today. Influencer engagement can be effective for B2B public relations, but the process is a bit different.

Public Relations 69

Public Relations PR B2B Tips 69

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. In this case, you'll want to do some Google searches for those keywords in order to identify blogs that you should be targeting. 3) Not Keeping Outreach Records.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? And of course product improvement ideas are important. I think doing some “gathering&# before you go hunting is in order, in the marketing world – social or traditional.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? Where I see influence mining as being a more practical application is in outreach.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

But a more patient kind that doesn’t fit the notion for many people that customers are but a click away if only we ask for the order… Ah, the learning curve. But a more patient kind that doesn’t fit the notion for many people that customers are but a click away if only we ask for the order… Ah, the learning curve.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Check, check, check, check, and check! Plus, YAMM can allow you to track openings and all that, too. InkyBee — Such a powerful research tool.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

OCTOBER 18, 2011

Yes, earned media outreach and engagement also has an agenda. The only other thing we can control over the course of the campaign is how we react to initial blogger response, be it in the form of an email reply to our pitch or a blog post, a tweet, a video response, or a wall posting. No sleight-of-hand. Just the way God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Convince & Convert

AUGUST 17, 2012

Jay : Capped off of course, by the Spice Girls’ reunion which was probably the single Olympic memory I will take with me. Lauren, your background is in public relations originally. Then of course you went on to do a lot of community management/social media management type work before joining Aetna. Good times.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

ClearVoice

NOVEMBER 27, 2019

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers. Ladders are meant to evolve over time. You promote assets, not elements.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Biznology

SEPTEMBER 22, 2015

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. ” Honestly, I had almost given up hope until I have been able to align myself with clients who really get what influencer outreach is. Influencer outreach is like any other sales cycle, right?

Blogger 80

Blogger Outreach Media Public Relations 80

Adobe Experience Cloud Blog

APRIL 19, 2012

Rebecca Lieb: For one thing, businesses have to start thinking like publishers in order to not only define content, but also to effectively use content. It’s very daunting to wake up every day and find a blank page to fill, blank air time or blank podcast time, which is why “real” publications have editorial calendars.

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

Envy

NOVEMBER 4, 2019

Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. Answer is, of course, no. Event CFP.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

seo.co

DECEMBER 8, 2020

While online marketing has changed significantly over the course of just the last few years, the industry is moving in a clear direction: user experience matters more than anything. In order for your website to be effective from an SEO perspective, both on-site and off-site SEO factors have to be included in your strategy. On-site SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

SnapApp

DECEMBER 14, 2016

Smart B2B marketers will strategically target event marketing--of course, backing up those efforts with content and social media. 2017 marketing needs to be even more creative and engaging in order to get attention. When improvements are made in order to reduce these gaps, you will have a better understanding of what works (or isn't).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Albacross

MAY 22, 2019

Because leads perceive webinars as higher value, they are also willing to provide more of their data in order to get access. Build Public Relations (Editorial Outreach). Of course, you’ll need a great “hook” to capture the media’s attention. You’re not limited by space or time. The choice is yours! Strategy 17.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Biznology

APRIL 23, 2013

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. The Quantum Mechanics of Blogger Outreach. Be a Big Fish in the Blogger Outreach Pond.

Blogger 80

Blogger Outreach Social Media PR 80