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The Long Tail of Blogger Outreach

Biznology

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. At Abraham Harrison, we do pursue A-listers, of course. Image via Wikipedia. But those relationships are real. They take time.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

The first step in that process of course is knowing why it is that you’re blogging. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point?

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Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Check, check, check, check, and check! OK, now on to tools. An explicit no.

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5 B2G PR Strategies For Mergers & Acquisitions

Bluetext

There exists a long-tail opportunity to build and sustain momentum for weeks and months if you utilize a full repertoire of PR capabilities including yes, a press release but also thought leadership byline articles, targeted media pitching, customer case studies, social media content and visuals as well as internal communications. .

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The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. Image via Wikipedia. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

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