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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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How your GTM motion impacts your marketing strategy and org chart

MKT1

But all too often, founders—and even marketers—don’t understand the impacts of a self-serve, sales-led, or hybrid motion on marketing plans. You have more SDRs than marketers with a predominantly self-serve motion. Paid subscribers get 10-20% discounts on all events & courses (details at the bottom).

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You’re making it way too hard for prospects to buy your product

MKT1

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies.

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6 Websites Every Growth Hacker Should Bookmark

Hubspot

I never thought of myself as a growth marketer, let alone a growth hacker. That might be what I love the most about the HubSpot Growth Stack , for example. It’s also home to one of his many valuable blogs , where he provides tips on conversion, marketing tech, and more. 4) Coelevate.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

Of course, in the real world, failure is going to happen. You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). And it's rampant in our internal meetings, blog posts, and presentations.".

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10 Most Popular B2B Lead Blog Posts of 2016

markempa

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline. In the course of their boot camps, IBMemployees are learning how to apply empathy to connect better with colleagues and clients.

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Marketer of The Month Podcast- EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI

Outgrow

I was recently listening to an interview by Marco Burch, a former CR of HubSpot. He was talking about the early days of HubSpot, this is probably way back into like early two thousand. He was like the seventh hire or something at HubSpot, and he said in the early days of HubSpot, HubSpot’s churn rate was 10% per month.