Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Let’s the stock market sees it that way: Marketo stock will be much harder to sell than its software.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

ClearVoice

APRIL 14, 2023

To measure KPIs, there are a variety of tools and software available. Customer relationship management (CRM) software. Marketing automation software. Some examples include Marketo, Eloqua, and Pardot. Metrics such as churn rate, customer lifetime value, and repeat purchase rate can help to track customer retention.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Customer Experience Matrix

MARCH 3, 2009

Of course, this only works for simple flows, because any complex branching is hidden and would soon become unmanageable. Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

JUNE 30, 2010

LoopFuse knows that, of course. But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 30, 2013

We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Q: What is Nudge Software all about? Visit NeedNudge.com.

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

NuSpark Consulting

AUGUST 23, 2018

Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Of course, you don’t just want leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Of course, you want some wiggle room to add intriguing new products that they may not know about. Of course, nothing is set in stone. Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 5, 2015

Of course, none of this is your concern, Dear Reader. Of course, there’s still a huge opportunity – hundreds of thousands if not millions of potential clients have yet to buy their first system. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting. They apply technology to a difficult process. Share this on FriendFeed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Sections four and five, Contagious Content and Persistent Progression (gotta love the alliteration of these titles), are the main course.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Ledger Bennett

JANUARY 26, 2020

Of course, following up via each channel takes a lot of time and effort which is why some companies are adopting Artificial Intelligence (AI) solutions to lighten the load. Revenue Management Software (RMS) handle many of the complex operations behind revenue management so you can focus on strategies. Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Vidyard

SEPTEMBER 1, 2015

But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. The Manta figures show 21,000 companies in the tech categories – computer hardware and software, ecommerce and IT outsourcing, electronics, and information technology. Of course, the minute I posted this blog, I started to see additional figures.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Ledger Bennett

FEBRUARY 24, 2020

If you’re a SaaS business selling recruitment software, your communication with a public sector prospect who have a specific set of challenges will need to differ from communication with a global FMCG faced with something totally different. Tailoring your content to a specific vertical for example. But then, we knew that.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 26, 2009

Of course, holding an opinion strongly doesn't make it correct, even when I'm the one doing the holding. Tags: software usability measurement marketing automation lead management software selection demand generation. Those people don't have the time or inclination to master the subtleties of a flow chart interface.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Vidyard

SEPTEMBER 2, 2015

But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Reading time: 7 very informative minutes. Curious as to what the new year has in store for B2B marketing?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Customer Experience Matrix

SEPTEMBER 16, 2010

For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. Of course, I can (and just did) warn buyers to select the items that matter to them. Tags: marketing automation request for proposal system requirements software selection raab guide demand generation.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Webbiquity

SEPTEMBER 1, 2010

Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business. Under the Hood of Infusionsoft. Beyond Messaging.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Enterprise Management Automation 118

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. Of course, like any strategy, content marketing requires skill, persistence, and consistency to work. Two more words: Ad blockers.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Vidyard

MAY 10, 2016

Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Of course, the theme of data-driven operations follows with video.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Of course, I do realize that publishing this matrix lead to many more phone calls from vendors who want to know why they weren't listed in a given category. Here, then, is the final usability matrix. 12 11 simple 8 10 10 10 12 8.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

Of course, these companies will sell to mid-size firms as well. Tags: demand generation marketing automation software selection demand generation. These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. I see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. For this reason, most vendors are expanding their REST web services and planning to deprecate their SOAP web services (if they already had one, of course). While both Eloqua and Marketo have REST web services, that’s where the similarities end.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Smarte

JUNE 25, 2018

This includes duplicate records, missing information, inaccurate contact records, and of course, outdated contact information. Ensuring the partner’s data syncs up with your in-house CRM/MAP software making it easy to leverage information for significantly boosting your campaigns ROI.

Marketing Attribution 40

Marketing Attribution Work Management Marketing Management Budget Programs 40

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Marketing Insider Group

JANUARY 13, 2011

So when the problem is how to generate effective content for any stage of the customer buying experience, of course the answer is going to be to go out and talk to your customers. My story: I was working for a 40 person, under $10 Million per year software company. We had a great product and amazing customers.

Webcast 100

Webcast Work Management Marketing Management Content 100

Customer Experience Matrix

MARCH 8, 2011

Of course, the entry of Salesforce.com as a direct competitor has long been the worst nightmare of B2B marketing automation vendors, who exist largely because Salesforce.com doesn’t give marketers what they need. Now, I wasn’t born yesterday and am rarely upset to see a company spin the facts in its favor.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). During the course of the discussion, she said, as if suddenly enlightened, “This really is a change management initiative. It’s All About Revenue – Eloqua.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). During the course of the discussion, she said, as if suddenly enlightened, “This really is a change management initiative. It’s All About Revenue – Eloqua.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100