Liveintent

DECEMBER 20, 2021

In fact, people spend five hours a day on email and call it their preferred channel for brand communications. Over on Facebook, reach is dwindling and cost-per-acquisition (CPA) is rising, pricing many businesses out of the market. Because Facebook locks its data inside a walled garden. That’s where email comes in.

Cost per Acquisition 126

Cost per Acquisition CPA Lock-In Opt-out 126

QuanticMind

JULY 7, 2023

However, now that we’re no longer “pandemic nesting,” consumer spending is increasing in nearly every retail category except home goods and computer/consumer electronics. And, a Deloitte survey shows that 1 in 4 consumers are willing to spend more on travel (Hey, if we’re done nesting, we might as well fly the coop for a while!).

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Liveintent

JUNE 15, 2021

With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. “CPM, CPC, and CPAs are going to go up. It can help drive conversions and revenue.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Webbiquity

JUNE 19, 2019

If you’re struggling to stay locked into this aspect of your business, don’t worry, you’re not alone. However, when you consider the cost of programmer salaries and that you’ll have to pay your team even at times when you aren’t running essential projects, you’ll realize this might not be the best use of resources, especially for as SMB.

Paid Search Agency 165

Paid Search Agency Enterprise Management Marketing AI Work Management 165

accelerate agency

APRIL 27, 2021

CPA (Cost per Acquisition). The only way to ensure your marketing budget makes sense is by knowing the cost per acquisition of campaigns. This number is the average spend per customer, and isn’t fully realised as there are still lots of hidden costs. Working out the CPA for an individual campaign is trickier.

Cost per Acquisition 52

Cost per Acquisition Churn Rate Marketing Websites Paid Search Agency 52

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

DAGMAR Marketing

JUNE 14, 2019

These efforts will be rewarded with lower click costs, higher quality scores and better results. There’s a key, however, to unlocking much of the mystery, and it’s as simple as using a concept we call Reach, Relevance and Response. Maintenance is a must. In some cases you may need to expand the period of time to pull meaningful data.

PPC 78

PPC Paid Search Agency Lead Scoring Lead Ranking 78