A/B Testing: The ABCs of Paid Social Media
Anyword
JANUARY 17, 2020
For example, we found that video ads generated CTRs that were 2X higher than link ads for some customers. For example, when we first began working with a fashion startup using content to generate sales, the belief was that its core audience was younger women between the ages of 20 and 35. Should the visual include people?
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