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A Simple Breakdown of All Your Facebook Advertising Options


Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. So we're going to break down all of the advertising options Facebook has to offer, and explain when they should be used. Great!

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How to Design a Killer Facebook Advertising Campaign


This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. There are a number of ways businesses can use Facebook to support their marketing efforts. But did you know that Facebook Ads can offer a great opportunity to complement your inbound marketing efforts?

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63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website. Browser: A software program with a graphical interface that people use to navigate all the information available on the World Wide Web. Cost per Acquisition : The cost of acquiring one customer.