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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Like engagement, you can see the overall reach of your posts, along with the median post reach per media type and content format, under the “Content Overview” section. Facebook Post Metrics Facebook post metrics are the most crucial indicator to tell you about your content’s reach and how well it resonates with your audience.

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The Ultimate Guide to PPC

Hubspot

This guide will help you grasp pay-per-click marketing in its entirety. When done right, PPC can earn you quality leads. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Benefits of PPC.

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5 Key Entertainment Display Advertising Trends | 2021

Bannerflow

In the lead up to Christmas, especially, consumers are ready to buy, so you need to be ready to sell. As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Statistics show brands have benefitted from these changes. A mobile-first approach.

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4 Reaons Display Digital Advertising is (still) Effective

Digilant

It will come as no surprise that eMarketer found sales/revenue to be the leading marketing KPI (key performance indicator) for brand marketers in 2020. . Low(er) Cost of Entry . Collaboration with Brenna Betsch, Strategist Planning and Insights, and Addy Osborne, Senior Strategist, Planning & Insights. See for yourself!

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

For example, if The Gotham Times averages 1,000 visits to their homepage in any given week, and they have space for two display ads on their homepage, then their potential ad inventory is 2,000 impressions per week. What is Above the Fold? What is Account-Based Advertising? A banner ad is one of the most common forms of digital advertising.

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20 Facebook Ad Metrics Marketers Should Know

Hubspot

CTR (Click-Through Rate). Social CTR. Theoretically, this number should be higher than the general CTR, because the ad was targeted at a personal friend who'd already 'Liked' the page, thus demonstrating social proof. CPM (Cost Per Thousand Impressions). Unique CTR. Unique Impressions.

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What Is Lead Generation in 2019

Albacross

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? What Is A Lead. Why Lead Generation Is Important.