Remove long-tail websites
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SEO vs. SEM: This is a Silly Fight. They Are Both Amazing

Conductor

SEM is also… amazing. SEO stands for search engine optimization. SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy.

SEM 68
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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Pricing: free; pro version available at $48 to $88 per month.

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Long-tail keywords are also a great way to broaden your keyword list, as well as increase traffic, for they typically have a slightly lower cost per click and the quality of traffic is higher.

SEM 40
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. SEM is the exact opposite. For the record, I don't agree.).

PPC 101
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A guide to using Google Ads for B2B lead generation

Albacross

In this post we’re going to review some of the key challenges of B2B SEM campaigns and discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads. Wordstream reports that the average cost per click (CPC) for B2B terms is over $3, while most B2C terms range from between $1.50

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A guide to using Google Ads for B2B lead generation

Albacross

In this post we’re going to review some of the key challenges of B2B SEM campaigns and discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads. Wordstream reports that the average cost per click (CPC) for B2B terms is over $3, while most B2C terms range from between $1.50

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. Use tools like the Google Keyword Planner to aid in your research and look for long-tail keywords that your target audience may use to see your product/service.