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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert. Why Outbrain?

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How one tech company is doing marketing without cookies

Martech

The software Sentry sells is based on an open-source program and is itself open-source. Completely losing signups from display marketing and YouTube. Display and other channels were severely hampered after cookie removal,” writes Henderson. Also, developers are hyper-sensitive to anything that even smacks of standard marketing.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

North America (US $15 billion) is poised as the largest market for AI software with Asia-Pacific coming in second (US $10 billion), and Europe third (US $8 billion). Facebook and Instagram’s cost-per-mille (CPM) & cost-per-click (CPC) in US$ by October 2020 was 2.70 Hello, 2021!

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Why we care about adtech: The complete guide

Martech

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. AdWords functions on a CPC model.

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What Are Marketing KPIs?

ClearVoice

CPM for brand awareness ads, CPC (cost per click) and CTR (how many visitors to an influencer’s page clicked through to the company page) to learn more about a product? Click-through ratio. Cost per click (to social channel page). Cost per click (to web product page).

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out. Connecting LinkedIn with your CRM and any automated lead scoring software you’re using can help you refine and customize your sales funnel. The leads are better.