article thumbnail

How To Optimize Your Landing Page For Better PPC

Unbounce

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Bloomberg Wealth.

article thumbnail

5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible. You know your Cost Per Click and your Cost Per Acquisition. Google owns YouTube. Conclusion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. I can also do some long-tail keyword research with it. YouTube and website videos are one thing; but adding interactive apps to the videos is another, and Viewbix interactive overlays optimize videos for lead generation or engagement.

article thumbnail

B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Cons PPC: Cost – Obviously this will depend on the keyword space, bidding strategies, your offers, landing page optimization, etc.,

article thumbnail

12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

ROAS 52
article thumbnail

PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. If the cost per acquisition is higher than your CLV, then you may have been paying too much for your customers. Intent rules all.

PPC 59
article thumbnail

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Online Video: This option will place your ads on YouTube and other sites within the Google Display Network that are relevant. Think about it.

Adwords 28