Martech Advisor

SEPTEMBER 5, 2019

The EU Commission intends to increase the volume of fines for GDPR non-compliance. Snow’s Alastair Pooley looks at how to avoid significant GDPR fines – and prepare for expanding regulatory compliance – by implementing solid cybersecurity and data privacy policies and processes.

Privacy 61

Privacy Business Privacy Policies Urgency Marketing 61

SalesIntel

JANUARY 10, 2024

Don’t allow any vendor to cherry-pick. These tools go beyond basic segmentation, offering advanced analytics, machine learning, and AI-driven algorithms that discern nuanced patterns and correlations within each segment. It’s all about your ICP when looking over data. Define your ICP in the platform.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Inbox Insight

AUGUST 16, 2020

In the midst of this change, vendors have an opportunity to reach, engage and convert HR tech buyers , turning prospects into loyal customers. Our content features whitepapers and reports from vendors, brands and industry experts, as well as our own primary research. The HR technology topics that are trending. Pay and benefits.

Work Management 82

Work Management Marketing Management Research Resource Management 82

Convert

MARCH 21, 2023

But, when selecting a vendor, go with a platform that offers versatile functionality and gives you room to grow with your experimentation and analysis needs. Deborah O’Malley Also, if you’re a SaaS vendor interested in mapping your app, you want a tool that offers heatmapping for apps and has a dynamic heatmap feature.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

QuanticMind

JANUARY 17, 2020

The European Union’s General Data Protection Regulation (GDPR) has been in effect for several years now. Advertising platforms today need to have enough flexibility to allow businesses to train their algorithms to consider the best interests of consumers over plain performance indicators like impressions or clicks.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

Onalytica B2B

JULY 16, 2018

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. Demonstrate / promote your product. Tim Williams is the CEO of Onalytica.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Convert

MARCH 13, 2024

Then, we cover the consciousness quotient (CQ) of the tool vendor. Here at Convert, we don’t even work with other 3rd party tools unless they meet GDPR —even if it’s not a client-facing tool). Users without blockers in place will hopefully see a GDPR consent form asking them if they agree to be tracked and share particular user data.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52