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Getting Smarter with SERPs - Whiteboard Friday

Moz

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

SERP 67
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ELI5: brand combination searches

Kevin Indig

  SERP dynamics.  Watch the Watch SERP efficiency by countries.  The two events seem correlated, but they’re not. You can even compare it with brand combination search volume for rival brands and measure whether it correlates with ranking position.   Keywords.   Positions.

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Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Moz

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs.

SERP 75
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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. We have thriving communities and excellent basic training materials.

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The Theory Behind Ranking Factors — Whiteboard Friday

Moz

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. It seems to me like if you had a lot of labeled data about quality, expertise, and authoritativeness, you might want it trained against that, but maybe Google found out that it wasn't very productive.

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9 Conductor Workflows for SEO in a Crisis

Conductor

You can also create Categories and use Keyword Performance or Category Comparison to see if shifts in demand have any ties to changes in visibility over time as well: Do these surges correlate with recent events, or is something else driving demand? Are there any irregular shifts in rankings? Why does this matter? That’s great!

SEO 49
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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. There appears to be a dip immediately following my departure, however, it looks like my predecessor, Colin Campbell , has picked up the slack and got the train back on the rails.