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Getting Smarter with SERPs - Whiteboard Friday

Moz

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

SERP 67
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Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Moz

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs.

SERP 75
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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. We have thriving communities and excellent basic training materials.

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The Theory Behind Ranking Factors — Whiteboard Friday

Moz

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. So SEOs started to wonder whether or not there was some sort of domain-level attribute that Google was using as a ranking factor. Back to the question of domain authority. Posted by rjonesx.

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9 Conductor Workflows for SEO in a Crisis

Conductor

You can also create Categories and use Keyword Performance or Category Comparison to see if shifts in demand have any ties to changes in visibility over time as well: Do these surges correlate with recent events, or is something else driving demand? You can plug your domain into Explorer – observe the Modeled Traffic over time.

SEO 49
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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. There appears to be a dip immediately following my departure, however, it looks like my predecessor, Colin Campbell , has picked up the slack and got the train back on the rails.

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MozCon 2019: Day Two Learnings

Moz

Commit to cross-team training not so you can do each other’s jobs, but to promote empathy and to start thinking about how your work will affect other people. According to research from Mike Blumenthal, 70% of local business conversions happen on the SERP with the smaller percentage happening on websites. Use them to your advantage!

SERP 46