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Sales Strategy 101: The Ultimate Guide

Zoominfo

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. What is a Sales Strategy?

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What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

Marketing Insider Group

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Seeing that it’s the Holiday season, we wanted to give you, dear marketer, something special. OK, with everything set now we can open it! Let’s unwrap this package together.

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The Beginner’s Guide to a Data-Driven Sales Strategy

Zoominfo

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. You analyze this data and notice a correlation between average deal size and lead source. The importance of data cannot be understated in the modern sales landscape. Get all stakeholders on board.

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PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]

ViewPoint

Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. One of the funniest but also most illustrative responses came from The Bridge Groups’ Trish Bertuzzi who nailed it when she said: Companies are still thinking marketing automation (MA) is the silver bullet. Part 2 (coming up).

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Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

Engagio

Realizing that a huge part of the problem was the ever-growing but self-imposed complexity of B2B marketing, I went on a personal quest to radically simplify the process for building these brands. Framing the 12 steps are the 4 traits all successful marketers have in common. These are the cool CATS of marketing, C.A.T.S.

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Avoid Getting Caught in the Next B2B Marketing Crisis

Rev

Wait, what B2B marketing crisis? While some blow off the talk as just that, we’ll never forget what surprised us in 2008. So how do you prepare as a B2B marketing leader for the ‘recessions and rumors of recessions,’ especially the very real possibility of one looming over us for 2020? the next B2B marketing crisis). . (i.e.

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Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing. By GreenRope & Postalytics.