Remove Correlation Remove CTR Remove Long Tail Marketing Remove SERP
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What is CTR and 7 Things You Must Know to Improve It

Outbrain

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? What’s a “good” CTR?

CTR 52
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40
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Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

Keyword Themes A keyword theme fits similar search terms and phrases, increasing your visibility on SERPs without bidding on several keywords. Dive Deeper: SEO Keyword Research Made Easy in 2023 Bid on Long-Tail Keywords A long-time PPC strategy that is still effective is bidding on long-tail keywords.

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SEO KPIs: Critical Key Performance Indicators for SEO Reporting

seo.co

To reap all these benefits, you have to carry out extensive on-page and off-page optimization, which would eventually lead to a rise in SERPs for targeted and untargeted keywords. Search ranking is a critical KPI since it directly correlates with the success of your digital marketing efforts. Organic Click-Through-Rate (CTR).

SEO 111
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The Featured Snippets Cheat Sheet and Interactive Q&A

Moz

I suggest prioritizing long tail keywords that you foresee providing a high potential ROI. This is a great example of a long tail keyword phrase that could provide direct conversions. The SERPs are incredibly volatile things, with Google making updates multiple times every day. Great question!