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Content Marketing-driven Lead Generation Ideas

Scoop.it

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The answer to this question is yes, it can. Consider hosting free webinars. Write more blogs.

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3 Conversion Rate Optimization Tips to Boost Sales

Directive Agency

Unbounce: 12 Simple Rules to Boost Your Ecommerce Conversion Rates. Many marketers understand the concepts of changing landing page button colors, updating forms to be multi-step, and adding social media logins for eCommerce carts. What is not discussed as often is the power of copywriting and how to sell effectively to your customers.

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35 Web Design and Development Terms Every Marketer Should Know

Circle Studio

This includes completing a web form, submitting a request for information, subscribing to a newsletter or making an ecommerce purchase. Many companies are looking to perform a website redesign in the near future. ALT tag – Alternate descriptive text that is displayed inside the image placeholder while the page is loading.

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How to Use Urgency Words in Marketing to Boost Conversions

Optinmonster

Using scarcity in your marketing not only helps you skyrocket your conversion rate. It also lets you position your products and services as unique, highly sought-after, and premium. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content.

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24 Optin Ideas to Supercharge Your Email List

Optinmonster

Optin Ideas for eCommerce. Optin Ideas for eCommerce. When building a list for eCommerce, your primary goals should be encouraging sales and staying top of mind for whenever customers are ready to buy. Here’s some optins you can use for eCommerce: 1. The easiest optin for eCommerce is a coupon code or free shipping offer.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Let’s get cooking. Jump to a Creative Lead Gen Example.

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

But if you’re in ecommerce, that’s a different story. (Thank goodness!). It turns out that right now is the best time to start planning your next holiday campaign. In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. There’s just too much at stake not to.