vendor integrations 
Salesforce Marketing Cloud
MARCH 4, 2024
Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? Almost all respondents (96%) said that trust is important – or even critical – when partnering with an AI vendor.
Sprout Social
SEPTEMBER 26, 2023
To effectively manage these risks, a company’s AI use policy should center around three key elements: Vendor risks Before integrating any AI vendors into your workflow, it is important for your company’s IT and legal compliance teams to conduct a thorough vetting process.
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Content Standard
SEPTEMBER 19, 2023
Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. They are cloud-based platforms that allow users to interface with pre-trained AI models directly in an unstructured environment.
Sprout Social
AUGUST 21, 2023
As AI integrates further into our lives, AI ethics becomes a critical part of digital literacy. Algorithmic bias and discrimination Since it learns from data, a poorly constructed or trained AI can demonstrate bias against underrepresented subsets of data. Misinformation and disinformation Like humans, AI isn’t perfect.
The Effective Marketer
JUNE 21, 2009
Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can follow any responses to this entry through the RSS 2.0
Marketing Insider Group
JULY 19, 2010
Representatives must be prepared for the follow up call, and have additional assets ready Training our representatives for the call is an integral part of the success of any program. In this case a Vendor is the correct choice, as the Vendor can utilize their existing infrastructure and tele expertise to provide you with a large ROI.
Martech
APRIL 19, 2023
As vendors introduce new AI-enabled capabilities, it will require reevaluating the components of the martech stack and potentially replacing anchor systems that have been in place for a long time. A straightforward way to test is to look at the size of the data set a vendor is using to deliver their capabilities. Get MarTech!
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