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Industrial Marketing Today
JUNE 24, 2010
by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff. See charts below).
Industrial Marketing Today
APRIL 22, 2010
I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. The interview is split over four videos. All Rights Reserved.
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Industrial Marketing Today
MAY 7, 2010
Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each. All Rights Reserved.
Buzz Marketing for Technology
JUNE 27, 2008
Consider how you might use the interactive possibilities of the Internet and Web 2.0 While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. How web masters and administrators can do more with less. case studies.
Industrial Marketing Today
JUNE 29, 2010
According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.
Industrial Marketing Today
JUNE 19, 2010
The chart below from a research study done by Forrester illustrates this point very clearly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.
Industrial Marketing Today
JUNE 12, 2010
There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website. of Tiecas, Inc.
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