Kevin Indig
JANUARY 31, 2023
One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it.
Biznology
OCTOBER 3, 2012
Photo credit: Wikipedia. So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors. Me: Can you describe the purpose of the Digital Millennium Copyright Act?
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Marketing Insider Group
JANUARY 11, 2011
Most of us learned about copyright law with the illegal music downloading issues brought on by Metallica and the Recording Industry Association against Napster. Remember: all you needed was a computer, a Compact Disc of copyrighted music, an internet connection, some free &# ripping&# software and off you went. All Rights Reserved.
Kevin Indig
JUNE 19, 2023
Another example is Piltch’s poor experience searching for “best GPU” in SGE, which spits out a mix of wrong and unrelated information. Meta descriptions and Featured Snippets, for example, are also word-by-word copied from the website. I expect Google to avoid heavily regulated YMYL topics in the final launch.
Biznology
MARCH 18, 2013
Photo credit: Wikipedia. For example, Trip Advisor has complained about Google’s presentation of their content. Another example cited in the SEO Book piece are newspapers. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble.
SnapApp
JUNE 29, 2012
Much like Wikipedia, it has that ability to draw people into long sessions of paging through link after link. This leaves the company open to copyright complaints. Some examples include tourism bureaus, event venues and planners, dance studios, martial arts schools and hair salons.
Buzz Marketing for Technology
JUNE 27, 2008
Its debatable whether encouraging public input is a good way to increase efficiency, but the move is the latest example of a quickly growing trend. As Wikipedia has demonstrated, Web sites that are open to the public are vulnerable to vandalism, bias, inconsistency and other problems. Copyright | Disclaimer | Contact.
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