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Pega: AI will power the autonomous enterprise

Martech

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. In other words, the enterprise as a self-driving car. Originally, Pega used AI to power case management in the BPM space. “Most marketing is remarkably unevolved,” he continued.

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Integrating Content Across Your Enterprise

ClearVoice

Content transcends marketing. A well-crafted content strategy isn’t just about campaigns and conversions. In people management, the right content turns the mundane into the memorable, boosting retention, engagement, and overall morale. Let’s explore how a unified content strategy can transform your business in each department.

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Best White Label SEO Software Tools for Digital Marketing Agencies

seo.co

As digital marketing continues to grow in popularity, the demand for SEO services has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

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What is a Softphone [+10 Best Softphone Services]

Hubspot

With softphones, you can call a client, prospect, customer, or colleague from anywhere, as long as you have internet service, a microphone, and a speaker. Because of the cost savings and convenience, softphones are growing in demand — the VoIP services market is expected to reach $472.26 billion by the end of 2033.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

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How AI Is Transforming Enterprise SEO

Brightedge

This could not be more true for enterprise SEO. Now they can generate entire answers with full paragraphs, ordered lists and conversational elements all generated by large language models. On the other side, AI is allowing marketers to become more productive and increase the quality of their outputs.

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Ivan Ostojic: Looking forward with AI

Martech

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. Q: It seems every manager has been given a mandate to bring genAI into their technology and processes. There is a lot of marketing hype that is creating that perception.