Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
The Point
SEPTEMBER 17, 2014
. • Design, build and launch a nurture campaign targeted to “Mid Stage” leads. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •
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