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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. Michelle Smith, Director of Marketing & Communications at BARR Advisory. HubSpot is a CRM platform widely used by B2B marketers. Eliana Vuijsje, Marketing Director at Adaptive Shield.

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Beware of this Content Strategy “Best Practice.”

Parse.ly

While we did our job as a revenue-growth marketing team, generating a pipeline that resulted in a ton of closed-won ARR, there was more to our campaign output that we needed to apply. . Every day we as growth marketers are expected to measure the true impact of our marketing efforts. Let that sink in for a bit.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates.

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Going Global: 22 Growth Hacks & Resources for International Expansion

Hubspot

What about prioritizing markets? If you haven't heard, we've just announced that the HubSpot Marketing Platform is now available in six different languages. And for even more expert advice on gearing up for global expansion, download The Global Marketing Playbook. 22 Global Marketing Growth Hacks and Resources.

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Top SEO Conferences for Digital Marketers and SEO Professionals

seo.co

Whether attending as a seasoned SEO professional or just getting started in digital marketing journeys, these conferences promise invaluable experiences that cover a diverse array of topics such as expert lectures on search engine optimization techniques, pay-per-click marketing models, social media presences, analytics rules and so much more.

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[Experiment] How AI is Changing the Way We Optimize at Unbounce

Unbounce

A lot of marketers are just too darned busy to follow up and optimize the stuff they’ve already shipped. According to HubSpot, only 17% of marketers use landing page A/B tests to improve conversion rates. I was looking to increase the chance of conversion for every single visitor.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

One thing many marketers overlook on SlideShare is the ability to place clickable hyperlinks in your presentations. It''s super simple to do ( here are some easy instructions to follow to set them up ), but there are three very important rules to follow when placing them in your presentations : Don''t place them in the first three slides.