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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. The new reality is that sales and marketing are continuously and increasingly integrated.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Marketing automation combined with CRM is a real benefit to sales organizations. Here’s why: Your sales conversations are more familiar and personal when your inbound sales team can reference notes of previous interactions.

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Use Video to Prospect Leads and Control the Conversation

Vidyard

It is an amazing time to be in sales. According to Google, 70% of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it’s Sales’ job to guide them the rest of the way through the buying journey as a trusted advisor.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

engage in an online chat, or complete some other task enabling you to start or move forward a potential sale. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Conversion Rate Optimization. Google Review Count: 231. 2 ) Google Forms.

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10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

CRM – Customer Relationship Management. The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. CRO – Conversion Rate Optimization. This refers to increasing your online sales by converting your current website visitors into leads or clients.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors. You may use content planning and development tools to help create those.